Effective Date: October 13, 2025

1. Introduction

This Cookie Policy explains how SplitUp, LLC (“SplitUp,” “we,” “our,” or “us”) uses cookies and similar tracking technologies on our mobile application (“App”) and website (“Site”).

Essential storage may be used to provide requested website functions. Optional website analytics and CRM tracking are used only after a visitor makes an affirmative choice through SplitUp’s consent controls.

2. What Are Cookies?

Cookies are small text files placed on your device by websites and apps you visit.

They help us recognize your device, remember preferences, and improve your experience.

Some cookies are essential for the Site or App to function; others help us analyze usage or personalize content.

3. Types of Cookies We Use

A. Essential Cookies

Essential website storage supports security, navigation, form delivery, attribution continuity, and the visitor’s consent preference. It is not used for advertising and cannot be disabled through the website preference control.

B. Analytics and Performance Cookies

When configured and affirmatively allowed, the Site may use Google Analytics 4 and HubSpot website analytics to measure page use and conversion events. These browser tracking tools do not load before analytics consent. Website analytics and conversion events exclude names, email addresses, contact and support topics, legal facts, medical information, payment details, and other sensitive case information.

C. Functional Cookies

Functional cookies remember your preferences, such as language or display mode (light/dark theme), to provide a consistent experience.

D. Advertising Cookies

At this time, SplitUp does not use cookies for advertising or targeted marketing purposes.

If we add this functionality in the future, we will update this Policy and provide an opt-out option.

4. Third-Party Cookies and Tools

Our App and Site may include embedded third-party services (for example: YouTube videos or social media links).

These third parties may set their own cookies when you interact with their content.

We encourage you to review their privacy and cookie policies:

5. Managing Cookies and Tracking Preferences

Use the “Cookie preferences” control in the Site footer to allow or deny optional analytics at any time. Most browsers and mobile devices also allow you to control stored data.

You can usually:

Delete existing cookies
Block future cookies
Receive a notification before a cookie is stored

To learn how to manage cookies in your browser, visit www.allaboutcookies.org/manage-cookies.

Disabling cookies may limit certain features or functions of SplitUp.

6. Do Not Track Signals

SplitUp does not currently respond to “Do Not Track” browser signals.

However, you can disable analytics cookies as described above.

7. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, law, or our operations.

The “Effective Date” at the top indicates the most recent revision.

Material changes will be notified through our App or website.

8. Contact Us

If you have questions about this Cookie Policy or SplitUp’s data practices, please contact us at:

support@thesplitupapp.com