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Privacy Policy

Effective Date: October 13, 2025

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1. Ownership and Scope

SplitUp, the mobile application (“App”), and thesplitupapp.com, the website (“Website”), are owned and operated by Launi Sheldon, Esq., located in Scottsdale, Arizona. Together, these entities are referred to as the “Platform.”

This Privacy Policy describes how SplitUp collects, uses, stores, and protects information obtained through the Platform. By using SplitUp, users consent to the practices described in this Policy.

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2. Information We Collect

SplitUp collects limited information necessary to operate and improve the Platform. The information collected may include the following:

  • Account Information: When users create an account, they may provide a name, email address, and login credentials.

  • Device and Usage Data: The Platform may automatically collect information such as IP address, device type, operating system, browser type, app version, pages viewed, and session duration.

  • Payment Information: All payment processing occurs through the Apple App Store and Google Play Store. SplitUp does not collect or store full credit-card or banking information.

  • Voluntary Submissions: Users may voluntarily provide additional information, such as survey responses or feedback.

  • Affiliate Tracking: When users follow affiliate or referral links, SplitUp or its affiliate partners may collect anonymized tracking identifiers to confirm referrals and calculate commissions. SplitUp does not share personally identifiable payment data with affiliates.

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3. How We Use Information

SplitUp uses the collected data to:

  1. Operate and maintain the Platform;

  2. Personalize user experience;

  3. Process subscriptions and manage user accounts;

  4. Communicate updates and respond to inquiries;

  5. Analyze usage trends to improve performance; and

  6. Comply with legal or regulatory requirements.

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4. Legal Basis for Processing

SplitUp processes personal data under the following bases: consent; contractual necessity for subscribed services; legitimate interests in maintaining security and improving performance; and compliance with legal obligations such as record-keeping.

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5. Cookies and Analytics

SplitUp uses Google Analytics, Firebase, and similar tools to collect anonymized usage data. Cookies and device identifiers help track traffic and improve functionality. Users can disable cookies or analytics in device or browser settings. SplitUp does not sell user data for advertising purposes.

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6. Affiliate and Referral Data

SplitUp participates in affiliate programs and may earn commissions when users engage with recommended third-party products or services. Tracking uses anonymized identifiers only and never includes personal financial information. Affiliate partners must comply with privacy and data security obligations consistent with this Policy and applicable laws.

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7. Data Sharing and Disclosure

SplitUp may share limited information only as necessary with:

  • Trusted service providers supporting analytics, hosting, and functionality;

  • Affiliate partners for referral verification;

  • Law enforcement or regulators when legally required; and

  • Successor entities in the event of a merger or acquisition, subject to equivalent protections.

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SplitUp does not sell, rent, or trade personal data for profit.

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8. Data Retention

SplitUp retains information only as long as necessary to fulfill service obligations or legal requirements. Data that is no longer required will be securely deleted or anonymized.

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9. Security Measures

SplitUp employs encryption, firewalls, secure servers, password protection, and limited employee access to safeguard personal data. Despite these measures, no system is completely secure, and users transmit data at their own risk.

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10. User Rights and Deletion Requests

Users may request access to their personal data, request corrections or deletions, withdraw consent, or opt out of analytics tracking by contacting launi.sheldon@thesplitupapp.com. SplitUp may verify identity before fulfilling requests and may retain limited data as required for compliance or dispute resolution.

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11. Children’s Privacy

SplitUp is designed for adults aged eighteen and older. It does not knowingly collect information from minors. Parents or guardians who believe a minor has submitted information should contact SplitUp immediately to request deletion.

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12. International Data Transfers

SplitUp operates in the United States. By using the Platform, users outside the U.S. consent to the transfer and processing of their information in the United States, where data protection laws may differ from their jurisdiction.

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13. Third-Party Links

The Platform may contain links to third-party websites or services. SplitUp is not responsible for the privacy practices, content, or security of those third parties. Users are encouraged to review external privacy policies before interacting with such services.

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14. Accessibility

SplitUp strives to maintain accessibility consistent with the Americans with Disabilities Act (ADA). Users who encounter accessibility barriers should contact launi.sheldon@thesplitupapp.com for assistance.

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15. Updates to This Policy

SplitUp may revise this Policy periodically. The “Effective Date” at the top of this document reflects the most recent update. Continued use of the Platform after changes constitutes acceptance of the revised Policy.

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16. Governing Law and Dispute Resolution

This Policy is governed by the laws of the State of Arizona. All disputes must first be submitted to mediation in Maricopa County, Arizona. If mediation fails, disputes will be resolved by binding arbitration before a single arbitrator under the American Arbitration Association rules in Maricopa County, Arizona.

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17. Contact Information

SplitUp Legal Team
Attn: Launi Sheldon, Esq., Owner and Founder
Email: launi.sheldon@thesplitupapp.com
Location: Scottsdale, Arizona, USA

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